A dominant theme that emerges from the recent advancement in the field of economics and marketing suggest that we are moving towards a knowledge intensive economy (Verbeke et al., 2010). This immediately prompts our minds to think about industries and emergence of new business domains such as life sciences. However, importance of knowledge in selling … Continue reading Your organization has a new Knowledge Manager
In the early 20th century, sales as a vocation was recognised in academic literature and issues like sales performance attracted much attention from the business. From a historical perspective, selling as a transaction dates back to early Roman era and it carried ethical concerns:“Suppose an honest man sells a house because of some defects that … Continue reading Future of Sales Management
Smart marketers sometimes get outsmarted by their consumers. Here’s what happened : Yesterday afternoon Rachita ( My daughter ) called me up to inform me that the printer needed a cartridge replacement. This so called technical purchase was always executed by me. When I was in Kolkata, there was a HP store nearby and I … Continue reading A 12 YEAR OLD TO AN ONLINE STORE : NO ULLU BANAOING!