Markets and Conversations

Smart marketers sometimes get outsmarted by their consumers. Here’s what happened : Yesterday afternoon Rachita ( My daughter ) called me up to inform me that the printer needed a cartridge replacement. This so called technical purchase was always executed by me. When I was in Kolkata, there was a HP store nearby and I … Continue reading A 12 YEAR OLD TO AN ONLINE STORE : NO ULLU BANAOING!

Leaving an organization after a tenure of over 24 years couldn’t be an easy call. But hold on! What if one plans for it and execute the exit plan with least anticipated problems? Even if you do that, how do you leave? My take is that you really do not leave the organization, you just … Continue reading When you gotta go, you gotta go!