Marketing is for the greater good!
Almost after a year since last IRS was declared, disputes around readership numbers of newspapers in India seems to have been put at rest. Now, calling that a set of legal and ethical dilemmas would be an understatement. It actually had all the makings of a great flick! Rims of papers, battery of lawyers, on … Continue reading Re-thinking ‘Value’ for Indian Newspapers
Let me begin with emphasizing on the promising story about expected boom in Indian Economy. On 28th August, The Economic Times carried a special edition on new government’s 100 days scorecard. The dominant themes of this short-term review are as follows: 1. India Inc is confident and geared to drive the economic growth . 2. … Continue reading Indian Economy and Print Media Landscape: What are the strategic opportunities?
“There is still hope for traditional news organizations if we can make some courageous choices and recognise our own flaws.” – David Skok As per FICCI-KPMG Indian Media and Entertainment Industry Report, 2013, India is one of the largest newspaper markets with more than 107 million newspapers circulated daily, that accounts for more than 20% … Continue reading Why Indian newspapers would soon be competing with your Wi-Fi router?
Leadership is in more than several ways overemphasized and presented in a much complicated manner explain the leader follower dynamics and transactions. Several theories of leadership extending from a transactional view to LMX perspective and servant leadership, have enriched the literature. Just about when everyone was trying to emulate smart leaders like Bill Gates and … Continue reading You can lead wisely!
During my interactions with sales heads in several companies across industries, one of the things I ask them is: ‘Do you recruit salespeople to build competitive advantage for your firm?’. Most of the time, this question receives very ambiguous responses: ‘Well yes, we do consider our sales force as a long-term strategic investment.’, ‘yes; a … Continue reading Add Talent Muscle to Your Sales Force
A dominant theme that emerges from the recent advancement in the field of economics and marketing suggest that we are moving towards a knowledge intensive economy (Verbeke et al., 2010). This immediately prompts our minds to think about industries and emergence of new business domains such as life sciences. However, importance of knowledge in selling … Continue reading Your organization has a new Knowledge Manager
In the early 20th century, sales as a vocation was recognised in academic literature and issues like sales performance attracted much attention from the business. From a historical perspective, selling as a transaction dates back to early Roman era and it carried ethical concerns:“Suppose an honest man sells a house because of some defects that … Continue reading Future of Sales Management
Smart marketers sometimes get outsmarted by their consumers. Here’s what happened : Yesterday afternoon Rachita ( My daughter ) called me up to inform me that the printer needed a cartridge replacement. This so called technical purchase was always executed by me. When I was in Kolkata, there was a HP store nearby and I … Continue reading A 12 YEAR OLD TO AN ONLINE STORE : NO ULLU BANAOING!
Leaving an organization after a tenure of over 24 years couldn’t be an easy call. But hold on! What if one plans for it and execute the exit plan with least anticipated problems? Even if you do that, how do you leave? My take is that you really do not leave the organization, you just … Continue reading When you gotta go, you gotta go!
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