I have been following the developments in print media business; newspapers are facing distribution problems and more importantly, the courage of foot soldiers ( Circulation sales executives ) and the occupational risk associated with the sales operations. Let’s see how it all started: A section of social media/digital news portals started talking about the possibilities … Continue reading Firms Response to Coronavirus: Care for Your Salespeople
Several years ago during a business conference, a colleague tossed a simple and very direct question to the CEO. “Considering the growth of digital medium how long newspapers in printed form are going to survive?” he asked. CEO thoughtfully acknowledged the threat and appreciated the concern raised by the colleague and made a prophetic announcement; … Continue reading Hello, Newspapers: When in doubt, rely on the idea of complementarity.
“There is still hope for traditional news organizations if we can make some courageous choices and recognise our own flaws.” – David Skok As per FICCI-KPMG Indian Media and Entertainment Industry Report, 2013, India is one of the largest newspaper markets with more than 107 million newspapers circulated daily, that accounts for more than 20% … Continue reading Why Indian newspapers would soon be competing with your Wi-Fi router?