Marketing is for the greater good!
Today is the 111th birth anniversary of Peter Drucker, the father of management. Long ago, in 1987, when I was a management student, we had a course called Principles of Management which would build on the core management concepts to illustrate the practice of management. I read about Drucker and his classic “Concept of the … Continue reading Remembering Peter Drucker: An Avid Bystander
In the last few months, there has been considerable coverage in business newspapers focusing on the online and offline retailer conflicts. Mostly, these raised an existential concern of the offline retail stores and the grocery stores (in FMCG what we refer to as general trade). Clearly, this issue has triggered strong statements; the commerce minister … Continue reading Disrupt with Care: Reflections on Channel conflicts
Technology is the buzzword! A quick scan through the academic as well as practitioner literature would build a strong sense to believe that nothing in business is untouched by emerging science and technology. Expectedly, we have coined new terms such as Martech, Sales technology at a narrow functional level and, digital transformation at a broad … Continue reading Marketing Trends for the Future: Implications for Sales Management
Several years ago during a business conference, a colleague tossed a simple and very direct question to the CEO. “Considering the growth of digital medium how long newspapers in printed form are going to survive?” he asked. CEO thoughtfully acknowledged the threat and appreciated the concern raised by the colleague and made a prophetic announcement; … Continue reading Hello, Newspapers: When in doubt, rely on the idea of complementarity.
“The more you know, the more you do not know,” writes Shriniv Narayan in The Speaking Tree, a daily column in The Times of India. He argues that the observable universe is about 46 billion light-years in radius and there is an unobservable universe that the scientists are unable to fathom yet. Consider this; if … Continue reading Managing Knowledge and Ignorance: A Case for Executive Education
Recently, star cricketer Mahindra Singh Dhoni filed a plea at SC claiming about 48 crores of unpaid dues from Amrapali group. The group is facing a fraud charge and the case is with SC. The buyers who invested in the residential projects promoted by the group fought a long battle to ensure that the Supreme … Continue reading Trust erosion as an outcome of a celebrity’s endorsement of a ‘failed’ brand: Is there a recovery mechanism?
Last few days of 2017 and first few days of 2018 gave me few memorable experiences; sweet and sour. Let’s get over with the sour thing first. I was booked on a Indigo flight on 31st Dec and I was looking forward to being with my family in Delhi, however owing to bad weather the … Continue reading Wear the badge of a Salesperson with pride
Post Gujrat elections, rims of newsprint, hours of primetime news and thousands of pages of social media are abuzz with multiple views on the winners and losers of the elections. Despite different undertones of the opinions colored by political affiliations, identity inclinations and EVM scare, there exists a common underlying theme; the real winner of … Continue reading The Consumption behavior of Politics Consumers: View Through the Marketing Lens
“Jingle–jangle fallacies refer to the erroneous assumptions that two different things are the same because they bear the same name (jingle fallacy) or that two identical or almost identical things are different because they are labeled differently (jangle fallacy)”. (Wikipedia) Often, I have struggled with this fallacy when I read an article or participate in a … Continue reading The Jingle Jangle Fallacy: Perspectives on Business Teaching
Markets and Conversations 