“We have done enough selling, let marketing take over now” – thus suggested the boss in my earlier avatar as a sales manager. He would go on to explain further – when we are dealing with consumer choices and preferences and in various ways that consumers engage with brands, we better be focusing on the … Continue reading Marketing Inertia: Too uncomfortable to act?
Today is the 111th birth anniversary of Peter Drucker, the father of management. Long ago, in 1987, when I was a management student, we had a course called Principles of Management which would build on the core management concepts to illustrate the practice of management. I read about Drucker and his classic “Concept of the … Continue reading Remembering Peter Drucker: An Avid Bystander
I have been following the developments in print media business; newspapers are facing distribution problems and more importantly, the courage of foot soldiers ( Circulation sales executives ) and the occupational risk associated with the sales operations. Let’s see how it all started: A section of social media/digital news portals started talking about the possibilities … Continue reading Firms Response to Coronavirus: Care for Your Salespeople