The Jingle Jangle Fallacy: Perspectives on Business Teaching

“Jingle–jangle fallacies refer to the erroneous assumptions that two different things are the same because they bear the same name (jingle fallacy) or that two identical or almost identical things are different because they are labeled differently (jangle fallacy)”.  (Wikipedia) Often, I have struggled with this fallacy when I read an article or participate in a … Continue reading The Jingle Jangle Fallacy: Perspectives on Business Teaching

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