Marketing strategy – Markets and Conversations

The Convergence of Marketing and Sales in Digital India

January 3, 2026 by Rakesh

Selling is often described as one of the world’s oldest professions. Yet few professions have had to reinvent themselves as frequently, or as fundamentally, over the last hundred years. Each shift in the marketing paradigm has reshaped how selling is practised, perceived, and valued. Today, as businesses operate in a digitally saturated, data-rich environment, an … Continue reading The Convergence of Marketing and Sales in Digital India

Marketing Inertia: Too uncomfortable to act?

January 19, 2022 by Rakesh

“We have done enough selling, let marketing take over now” – thus suggested the boss in my earlier avatar as a sales manager. He would go on to explain further – when we are dealing with consumer choices and preferences and in various ways that consumers engage with brands, we better be focusing on the … Continue reading Marketing Inertia: Too uncomfortable to act?