Marketing is for the greater good!
In the last few months, there has been considerable coverage in business newspapers focusing on the online and offline retailer conflicts. Mostly, these raised an existential concern of the offline retail stores and the grocery stores (in FMCG what we refer to as general trade). Clearly, this issue has triggered strong statements; the commerce minister … Continue reading Disrupt with Care: Reflections on Channel conflicts
Technology is the buzzword! A quick scan through the academic as well as practitioner literature would build a strong sense to believe that nothing in business is untouched by emerging science and technology. Expectedly, we have coined new terms such as Martech, Sales technology at a narrow functional level and, digital transformation at a broad … Continue reading Marketing Trends for the Future: Implications for Sales Management
Clearly, the target audience for this article consists of readers who can comfortably claim – “I don’t read newspapers”. At the risk of being labeled a ‘prescriptive and old fashioned’ person, let me start by saying this direct; newspapers and books(THE PRINTED ONES) are good for you. I can think of a few reasons as … Continue reading A Newspaper in the Morning and a Book at your Bedside can Reduce E(ye)-Waste
Several years ago during a business conference, a colleague tossed a simple and very direct question to the CEO. “Considering the growth of digital medium how long newspapers in printed form are going to survive?” he asked. CEO thoughtfully acknowledged the threat and appreciated the concern raised by the colleague and made a prophetic announcement; … Continue reading Hello, Newspapers: When in doubt, rely on the idea of complementarity.
As part of a research project, the cleaning staff in a hospital were asked about the kind of job they did. The answer revealed an intricate mechanism of job recrafting. They said that they were part of the medical care team because they believed that their job was directly contributing to the patient’s well-being. Researchers … Continue reading Organizational Capacity Building Through Self-leadership
The Finance minister recently attributed the decline in car sales to increased preference and usage of cabs such as uber and ola among the Millenials. The trolls got busy to the extent of ridiculing the statement, a reflection of social mob behavior. This was followed by a remark of Mr.R.C.Bhargava, an automotive expert, which suggested … Continue reading Declining Car Sales : An Evolutionary Motives Perspective
In recent years, the importance of sales funnel management in brick and mortar, online business and hybrid business models is increasingly driven by the advances in CRM capabilities of the firms. Newer models to manage the funnel, newer analytics to power its efficiency and stronger emphasis especially on web-based business models have added multiple layers … Continue reading Managing Your Sales Funnel: The Sales Manager-Salesperson Dyadic Perspective
Last few days of 2017 and first few days of 2018 gave me few memorable experiences; sweet and sour. Let’s get over with the sour thing first. I was booked on a Indigo flight on 31st Dec and I was looking forward to being with my family in Delhi, however owing to bad weather the … Continue reading Wear the badge of a Salesperson with pride
Post Gujrat elections, rims of newsprint, hours of primetime news and thousands of pages of social media are abuzz with multiple views on the winners and losers of the elections. Despite different undertones of the opinions colored by political affiliations, identity inclinations and EVM scare, there exists a common underlying theme; the real winner of … Continue reading The Consumption behavior of Politics Consumers: View Through the Marketing Lens
The advent of technology and its application to make industries more efficient and profitable is an integral strategic component of the overall industrial growth plan globally. Technology has helped organizations leverage their strengths and achieve scale and growth. The poultry industry has transformed itself through the infusion of technology that has resulted in new products, … Continue reading Driving SMEs growth through marketing analytics:An illustration
Markets and Conversations 